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Research papers

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Simon J. Orton
May 1, 1981
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Citation

Orton, S. J. (1981a, May 01). From little ACORNS.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-little-acorns-


Research papers

The role of prior data in the sampling of minority populations or parameters

The paper begins, by discussing the problems that can arise in the design of samples for multi-purpose industrial and consumer surveys. A model of the data collection in such surveys is given in the format of a data hierarchy. This discussion is then...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Stephen Kelly
May 1, 1981
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Citation

Kelly, S. (1981a, May 01). The role of prior data in the sampling of minority populations or parameters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-prior-data-in-the-sampling-of-minority-populations-or-parameters


Research papers

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
June 15, 1979
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Citation

Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-methods-of-telephone-interviewing-a-s-cati


Research papers

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt
March 1, 1979
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Citation

Noelle-Neumann, Schulz and Tennstädt (1979a, March 01). Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-discussion-between-european-and-american-media-researchers-contribute-to-overcoming-methodological-deadlocks-


Research papers

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike
September 1, 1978
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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-disproportional-sampling-frame-for-readership-surveys-concerning-publications-with-widely-different-circulation


Research papers

Beyond the boundaries of response

This paper will deal particularly with the response rate, using various sample-designs, and its bearing on the reliability of the results. The extent to which research findings are dependent on regional dispersion, however, will be treated in a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean F. K. Dinjens, C. J. M. Pooters
September 1, 1978
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Citation

Dinjens and Pooters (1978a, September 01). Beyond the boundaries of response . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-the-boundaries-of-response-


Research papers

Individual victims of crime as objects for social research

Implementing social indicators is a new approach to estimate the well-being of a population. One of the focal concerns is the public security and administration of justice. The number of reported crimes is declining in Denmark more people are afraid...

Catalogue: Seminar 1977: Social Research
Author: Ole Ejnar Andersen
December 1, 1977
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Citation

Andersen, O. (1977a, December 01). Individual victims of crime as objects for social research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/individual-victims-of-crime-as-objects-for-social-research


Research papers

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Roger J. Stubbs, Peter Hutton
June 15, 1976
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Citation

Stubbs and Hutton (1976a, June 15). Yea-saying. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yea-saying


Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976
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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes